(PR, Creative Marketing Relations)
Michelle brings her knowledge to the company as a highly experienced communications professional with over 20 years spanning global brand leaders, talent management, promotions, advertising and events within the entertainment industry. Michelle is used to overseeing promotional activity across all platforms: TV, Digital, Mobile and print as well as extensive on the ground events and logistics.
Highlights to date include ten years at MTV as Label Director and Celebrity Director, negotiating and securing music and celebrity talent for both commercial and events, 8 MTV Europe Music Awards, 3 MTV Video Music Awards, UK series of Fanatic, TRL Talent Manager.
Michelle’s international background includes working with global companies such as Viacom, MTV Networks International, Discovery Communications Ltd, Cablevision New York, Dailymotion London/Paris, Coca-Cola Australia, Toyo Shintaku Trust Bank Japan and Estee Lauder UK. Michelle has had direct promotional involvement with charitable organisations 21st
Century Leaders, MTV’s Staying Alive campaign and The Children’s Wish Foundation.