Brand Development: Theory and Practice

Price

GBP £999

Duration

4 Weeks

About the Course

In the 21st Century, branding has evolved from selling a product to selling values and beliefs. In this course, students will examine the strategic process of creating and distinguishing their personal brand’s image, products, and services from their competitors. Focus on aligning a brand with your business objectives, and communicating a brand to a target market. Create a brand story, positioning, promise and personality, brand loyalty, equity and ethics, rebranding, and brand ambassadors. Students will create, present, and implement an advertainment pitch for a personal brand and a client brand, and measure results.


Course Payment Options

Learn now. Pay later.

Spread the cost over 12 months, with no interest. Delivered by our ethical finance partner, Knoma.



Benefits of Pay Later with Knoma:

  • Spread the cost of your course

  • Choose a flexible repayment schedule up to 12 months

  • Pay no upfront fees, and no interest


Eligibility for Pay with Knoma:

  • Must be a UK resident

  • Must be 18+ years old

  • Must have a UK bank account


Course Credit

This course can be taken individually, or as part of a bachelor’s degree program in New Media. Accredited with the European Credit Transfer System (ECTS).

Stay informed about future courses.

Provide your contact information and we will contact you when courses additional courses begin. All courses can be taken as part of a bachelor’s degree program in New Media. Accredited with the European Credit Transfer System (ECTS).

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