About the Course
At its core, marketing promotes exchange between buyers and sellers. Yet the tools and technology-enabled platforms of the digital revolution and sharing economy have changed everything, requiring brands to be innovative and find fresh new ways to connect with customers. This course defines the role of trust in a sharing economy, and to what degree it can be regulated. What is the nature of the consumer experience journey in a sharing economy, and how does New Media impact value creation for traditional brands? What is a sales funnel and what does a competitive digital marketing strategy look like in the 21st Century? Discover how to define and understand your audience and the relevant platforms to launch on. Learn how to conquer the field and measure success.
Course Payment Options
Learn now. Pay later.
Spread the cost over 12 months, with no interest. Delivered by our ethical finance partner, Knoma.
Benefits of Pay Later with Knoma:
Spread the cost of your course
Choose a flexible repayment schedule up to 12 months
Pay no upfront fees, and no interest
Eligibility for Pay with Knoma:
Must be a UK resident
Must be 18+ years old
Must have a UK bank account
Course Credit
This course can be taken individually, or as part of a bachelor’s degree program in New Media. Accredited with the European Credit Transfer System (ECTS).
Stay informed about future courses.
Provide your contact information and we will contact you when courses additional courses begin. All courses can be taken as part of a bachelor’s degree program in New Media. Accredited with the European Credit Transfer System (ECTS).